ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth launching in the US and LATAM markets with the smartclip LATAM acquisition.
The smartclip LATAM acquisition marks the Group’s fifth M&A deal in 18 months and comes soon after the successful acquisition of PlayAd Media Group in the Nordics in November last year.
smartclip LATAM, a key player in the Americas with offices in Argentina, Brazil, Chile, Colombia, Mexico, and Perú, delivers advanced online video and CTV advertising solutions. The company draws a total of 1.5 billion CTV ad requests per month and partners with over 200 premium publishers. With 218+ million unique viewers in Latin America as a whole, over 106 million unique viewers in Brazil (82.9% reach) according to Comscore, and reaching 130 million devices on CTV, smartclip LATAM is a leading force in both the CTV and OTT Latin market.
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ShowHeroes Group with smartclip LATAM will be able to offer some of the most effective and reliable video solutions in the Americas, both in terms of visibility and format innovation, as well as continue to provide a trusted, brand-safe environment. With this acquisition, ShowHeroes Group will roll out its portfolio of contextual instream video and CTV solutions in the US and LATAM markets, while incorporating smartclip’s expertise in CTV to its roster of products and know-how across the globe.
Newly minted Country Manager US Joseph Lospalluto, former EVP Americas at Smart Adserver, has joined the ShowHeroes Group to launch its U.S. branch with offices in NYC, Denver and Miami. With proven expertise in helping European companies penetrate the US market, Lospalluto will confidently lead the group’s expansion overseeing all revenue and operations.
Lospalluto adds, “There is an immense opportunity right now with the multicultural community in the US. Following the smartclip LATAM acquisition, we will have the unique proposition of offering the US market not only ShowHeroes’ leading video technology and high-quality video content, but also premium audiences out of Central and South America including Brazil.”
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