Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player. Along with this new cooperation, AudienceProject makes its entry into the French market with the aim of documenting the true value of omnichannel marketing delivered by publishers and agencies to advertisers.
With more than 314 million unique monthly users, the French video streaming service Dailymotion has a huge reach worldwide. Now, Dailymotion has entered a new collaboration with the Danish technology-based market research company AudienceProject to help advertisers evaluate their campaigns’ impact from every angle.
As an independent measurement partner, AudienceProject is enabling Dailymotion to initiate, execute and report their own brand lift studies through survey invitations in their player, helping the company demonstrate uplift on a large set of KPIs, such as brand awareness, ad recall, brand preference, purchase intent and much more.
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For Dailymotion, this new partnership is of great strategic value as it helps the company to showcase to both existing and potential clients the value of its brand-safe ecosystem and global premium audience.
“AudienceProject will be one of our preferred partners for campaign success measurement. Through our new cooperation, we are now able to manage our own brand lift studies documenting the actual effect of the advertisers’ campaigns. It is of great value to us as we are able to showcase how we are delivering proven value to advertisers,” says Baptiste Archambault, Director of Marketing and Growth Advertising at Dailymotion.
For AudienceProject, this new collaboration with Dailymotion is both seen as a great testament to their offering as well as a partnership of strategic importance.
“We believe that publishers can recapture the value of their audiences by delivering verified audiences and measurable effect for their advertisers. Entering the French market with one of the largest video streaming services in the world is a great testament to our approach to the industry”, says Henrik Lauritzen, CEO at AudienceProject.
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Henrik Lauritzen continues. “In nearly a decade, we have delivered audience targeting and measurement of digital campaigns to advertisers, agencies and publishers in the Nordics, and over the last couple of years, we have established ourselves in the UK and Germany. We are very happy to be able to expand our offering even further to advertisers, agencies and publishers in France.”
Leading the French team will be the experienced industry leader Laurent Meuzard, former Senior Account Manager at nugg.ad, and before that Business Development Manager at ad pepper media France.
Of the opportunity ahead, Laurent Meuzard says: “I’m thrilled to be joining AudienceProject at this time and help the company establish and scale its French operation. The industry is in the midst of a digital transformation, where businesses are looking for ways to get the most out of their advertising spend or inventory. With tech giants increasing their market dominance, publishers are looking for solutions helping them to deliver reach within advertisers’ desired audiences, while advertisers are looking for solutions showing them the true value of their omnichannel marketing.”
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