Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures
Yoola, one of the largest YouTube multi-channel networks in the world – with over 9 billion monthly views – announced its new development and investment division – Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director, philanthropist and entrepreneur Ian Somerhalder and brand management platform Mingyian, a China focused brand and audience management platform. The venture will feature an innovative natural energy beverage designed to support the modern demands of today, boosting immunity, mood and brain function.
As one of the first YouTube multi-channel networks (MCN) with the vision of partnering with creators outside of the content space, Yoola will develop, invest, and build new products and brands with strategic creators and influencers. For creators to be selected, they must engage with a strong community and have a substantial audience behind them, as well as the passion, desire, and vision to build a new brand. Yoola’s new division will leverage the company’s large audience of one billion subscribers across the network, and the latest trends in the direct-to-consumer model that allow for more efficient execution of product sales and consumer relationships.
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“Working closely with our creators has been the foundation of our company. We’re now able to take our relationships with creators a step further and work alongside them to create new companies that leverage both the creator and our passion, knowledge, and audience,” commented Eyal Baumel, CEO of Yoola. “Our goal is to not just develop products with creators, but to develop and operate long-term value-adding companies and brands. That is why we are excited that our first venture is with Ian Somerhalder, who engages with a following of over 40 million across various social media platforms. His reputation, entrepreneurship, social reach, and especially his passion and knowledge about the wellness of the mind and body makes him the perfect partner for this venture.”
As social platforms continue to expand at a rapid rate, Yoola Ventures provides a way to directly communicate and showcase products and brands between talent/influencers and consumers.This mutually beneficial partnership between creators and the audience who crave continuous content provides an incredible platform for growth. “Today, more than 60% of consumers use Instagram to discover a product and 75% of them take action to either learn more about the product or buy it,” commented Eyal Baumel, CEO of Yoola. “With the rise of social-born e-commerce and direct-to-consumer brands like FashionNova, Glossier, and Kylie Cosmetics – and the recent launch of Instagram’s direct shopping checkout – Yoola is capitalizing on the opportunity to support the evolution of an individual’s brand and profile.”
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Unlike traditional branded partnerships, creators participating in Yoola Ventures will be more than merely brand ambassadors, they will be actual co-founders and partners, and will be involved in the process from conception.
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