• Thumzup revolutionizes influencer marketing, enabling individuals to monetize their video posts on Instagram Reels by partnering with participating advertisers.

Thumzup Media Corporation (“Thumzup” or the “Company”), a leading provider of innovative social media branding and marketing solutions which allow businesses and brands to pay customers and fans cash through Venmo and PayPal for their posts on social media, announced the beta launch of its highly anticipated video capabilities, including integration with Instagram Reels (Instagram and its trademark are owned by Meta Platforms, Inc.).

“We are excited to unveil our new video posting feature and its integration with Instagram Reels. I strongly believe Thumzup’s integration with Instagram Reels should significantly accelerate our growth. This new feature in our ad-tech platform provides our community of users with new opportunities to monetize their creativity while offering our advertisers a more dynamic way to connect with audiences on one of the most popular social media platforms,” stated Thumzup Chief Executive Officer Robert Steele. “With an audience of over 726 million unique users, Instagram Reels’ provides enormous reach and engagement _[1]. We expect Thumzup’s Instagram Reels integration will be transformative for our community, advertisers, and shareholders.”

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The addition of our new video posting feature provides users with multiple ways to engage and share content, building upon its successful track record with single-photo posts. To date, the platform has facilitated more than 23,000 paid posts and paid its creators/users approximately $230,000.

• Reels account for 50% of time spent on Instagram. (Meta Investor Relations)
• Instagram Reels are played over 140 billion times a day. (Instagram for Business)
• Over 35% of Instagram feed posts are Reels. (Datareportal)
• The average Instagram Reels engagement rate is 1.23%. (Socialinsider)

The beta launch allows Thumzup to gather both advertiser and user feedback and fine-tune the video experience before a full-scale rollout. This strategic approach will ensure a seamless and rewarding experience for both creators and advertisers by allowing click-through capabilities and in-video purchasing as well as more data sets.

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