The content logistics company and OVP join forces to create seamless workflow for video creation and delivery
MAZ, the leading content logistics company powering mobile apps and OTT channels for companies like Bloomberg, USA Today, Fast Company, and more, announced its integration with Flowplayer, the best-in-class online video platform designed for publishers. MAZ will now offer its customers access to Flowplayer’s video player and, in-kind, Flowplayer’s users will have access to the distribution channels provided by MAZ. The relationship was forged because of an industry need for a strategic, unique and effective deployment method for video content.
Marketing Technology News: The Role of AI in Shaping the Future of Video Conferencing
“As consumer habits become more and more diverse, you need your content to be available everywhere. But making that happen is usually a cumbersome process,” said Paul Canetti, MAZ CEO. “With this partnership, video publishers will only have to go through the process of uploading content once, and from there it will be made available to all of the distribution channels they could want, from web to social to OTT.”
Flowplayer enables publishers to create customized video players, monetize and broadcast easily directly on their site. However, there is a real opportunity and need for publishers’ videos to live beyond brands’ websites, since video content is now being consumed by end users across multiple devices and platforms. MAZ offers that solution as they have the tools to process, curate, publish, and monetize their content to audiences across mobile, social media, TV, voice assistants, and more. Flowplayer, in turn, provides MAZ with a best in class player and video solution.
Marketing Technology News: Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud
“This partnership will provide our publishers with a streamlined and rewarding experience from end to end,” said Flowplayer CEO, Emanuel Viklund. “We chose MAZ to bridge a gap in the workflow for our customers. Together, we are offering them a seamless, comprehensive and customizable service.”
Ultimately, the integration will allow customers hosting their video content on Flowplayer to automatically create robust VOD channels through MAZ. Uploaded content will be available on Apple TV, Roku, etc. with playlists and mobile companion apps.
Marketing Technology News: Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven Insights
