Innovative advertising company also a finalist in two other categories
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, has been recognized as a winner in the Best Demand-Side Technology category in the 2020 AdExchanger Awards. The company was also a finalist in the Best Data-Enabling Technology and Best Early Stage Technology Company categories.
AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, recently announced the winners of its 2020 AdExchanger Awards, the leading global recognition program honoring excellence in digital marketing. Other finalists in the Best Demand-Side Technology category included Source by MediaMath, Verizon Media, Vistar Media, and Xaxis.
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KERV’s interactive video tech can dynamically recognize every object within a piece of video creative, turning static video ads into interactive experiences that advertisers can distribute programmatically and track with object-level, action-based reporting. In a recent campaign, Callaway Golf used KERV to optimize and deliver creatives to custom audiences sequentially based on how viewers had interacted with different clubs featured in the video. Additionally, during a holiday campaign for a large retailer last year, the company sold out of multiple items it was promoting in its interactive video using KERV’s technology.
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“We are honored and thrilled to be recognized by the AdExchanger Awards,” notes Marika Roque, COO of KERV. “Beyond the prestige of being a winner and a finalist, these acclaimed awards give us validation and more motivation to continue innovating and transforming the digital marketing landscape.”
Based in Austin, Texas, KERV Interactive is the world’s most advanced interactive video technology company and is revolutionizing the future of video engagement through dimensional storytelling. KERV’s digital advertising platform was built on cutting-edge, patented technology and adds extraordinary value to brands, agencies, and creative and data-science teams by creating audience-to-brand connections within video like never before. Leveraging breakthrough machine learning techniques and AI with unmatched processing speed, the KERV technology recognizes depth, dimension, and objects within a video just as precisely as the natural eye. KERV enables every frame in every scene of any digital video to be an immersive, interactive experience for consumers.
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