In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit
In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct, 1 2020 to all companies that may benefit.
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Fraudlogix is a 10-year, ad-verification company typically used by high volume operations in the programmatic industry (SSPs, DSPs, Ad-servers, Exchanges & Networks). Many businesses have been hit hard by the restrictions (both voluntary and involuntary) imposed during this difficult time and are incurring large costs to keep their employees safe.
With CPM rates expected to decrease due to weakness in advertiser budgets and overall uncertainty, many businesses may be inclined to hold back on expenditures such as fraud detection services. That could prove detrimental for the advertising industry, as bad actors will quickly step into the void and regain the wins that the industry has fought so hard to accomplish together during past years. Fraudlogix is committed to ensuring that all players in the industry have the tools to maintain a strong stance against fraudulent traffic.
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CEO Hagai Shechter states, “We’d hate to see the online advertising industry lose ground in the fight against ad fraud, as now more than ever, we’re reminded that we’re all in this together. We are therefore offering 6 months of our Lite solution for free to any company that may benefit.”
With their 10 years of experience and massive amounts of data and analysis collected and processed every month, Fraudlogix monitors ad traffic on over 300 million unique URLs and apps monthly within display, video, desktop, mobile web and mobile in-app environments.
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