Multi-patented Marketing Platform Connects Intelligence, Media, Technology
Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, announces Illumis™, its transformative marketing platform, is a Gold winner in the 2021 Stevie® American Business Awards.
“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies”
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Illumis, a Valassis solution, received the highest honor in the marketing solutions category. A record-breaking 3,800+ nominations from organizations of all sizes and virtually every industry were submitted for consideration in this highly competitive, premier business awards program.
Illumis brings together intelligence, media and technology in one seamless, multi-patented platform, allowing marketers to directly tie insight-led strategies to high-performing consumer engagement. It offers a competitive, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.
Built in-house, Illumis achieved Gold status largely due to the business impact it has delivered to clients. For instance, the solution enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers throughout the pandemic. Using data from Illumis, a display advertising campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, with consumer profiles continuously optimized using real-time sales. The campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% – 5.7%.
“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The Illumis integrated platform solves those pain points by delivering multichannel engagement using an architecture that connects intelligence, media and technology, helping companies discover opportunities and inspire action. We have seen the positive effect Illumis has on brands every day to achieve more, and it is incredibly rewarding for the solution and its impact to be recognized industry-wide.”
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