Provides Industry-First, Data-Driven Music Solution for Brands
Songtradr, Inc wholly owned subsidiary, Big Sync Music, the world’s leading, full service, creative music licensing agency, has launched its tech-enabled music services to brands, and other content creators, from TV and OTT networks, to the film and video gaming industries across Australia, New Zealand, France and Germany. Big Sync, with Unilever as its anchor client, is the first global music agency to enter these markets.
Headquartered in London, with a North/South America-focused team in Los Angeles and New York City and an APAC-focused team in Singapore, Big Sync is the largest global music buyer of its kind, sourcing music for household brands like Johnnie Walker, Samsung, Amazon, Dove, Knorr, Magnum and AXE. Songtradr, the largest music licensing platform in the world, acquired Big Sync Music in early 2019 enabling the company to provide a powerful, data powered music solution for brands and creative agencies worldwide.
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Big Sync’s new operations will be headed up by three recently appointed Country Managers; Michael Szumowski for Australia/New Zealand (Sydney); Pedro Anacker for Germany (Hamburg) and Nicolas Farcy for France (Paris).
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Songtradr founder and CEO, Paul Wiltshire said: “As brands produce more, highly targeted, data-driven content to engage with consumers on multiple platforms, music is playing an increasingly important role. Expanding into Australia, France and Germany will enable us to help brands, agencies and content creators meet their music needs from a cultural, creative and commercial perspective as well as opening up new opportunities for rights owners to reach new audiences.”
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