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Tag: Programmatic Ecosystem
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Key GTM Tips for 2024: Going Beyond Walled Gardens with the Right Mix

Content Michael Akkerman -

At Least Four-in-Ten Campaigns Will Run on CTV in the Next Two Years, According to OpenX and ExchangeWire Research

Predictive Marketing Business Wire -

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

Customer Experience Management PRNewswire -

RTB House Bolsters Executive Team With the Hire of Michael Lamb as Chief Commercial Officer

Customer Experience Management Business Wire -

Direct Digital Holdings Partners with FreeWheel’s Beeswax to Simplify and Expand Access to Multicultural and General Market CTV Ad Inventory

Customer Experience Management PRNewswire -

MarTech Interview with Rachel Gantz, Managing Director, Proximic by Comscore

AI/ML Paroma Sen -

Adlook Launches GreenPath, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either

Native & Programmatic Advertising MTS Staff Writer -

Nativo’s Direct Path to Premium Supply Reduces Carbon Footprint in Programmatic Advertising

Native & Programmatic Advertising PRNewswire -

IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace

Customer Experience Management PRNewswire -

Ad Tech Industry Leader Hervé Brunet Joins VIOOH’s Board of Directors

Technology PRNewswire -

Navigating The Role Of Identity Solutions For Publishers In The Programmatic Ecosystem

Content Management Fraser Fruhauf -

Peer39 Adds Experian to its Contextual Data Marketplace

Content MTS Staff Writer -
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