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Tag: Advertiser Perceptions
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New Study Shows Brand-Focused and Performance-Focused Marketers’ Priorities Blur for In-App Campaigns

In App Marketing Business Wire -

New Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising

Insights Business Wire -

Combatting The Mid-funnel Blues – How B2B Marketers Can Get More Sales

B2B Commerce Chris Blohm -

2 in 3 Advertisers Using CTV/OTT Will Increase Spending, Finds New Advertiser Perceptions and Premion Survey

Insights MTS Staff Writer -

Anteriad Leads B2B Marketing Solutions Providers in Data Solutions, Demand Generation and Measurement

B2B Commerce Globe Newswire -

No Longer a Luxury: CDPs Become a Staple of Martech, Providing Flexibility and Value Beyond Foundational Use Case

AI/ML PRNewswire -

Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising; 41% Not Currently Using It Plan to Incorporate...

Customer Experience Management Business Wire -

More than Half of Advertisers Using CTV/OTT Will Increase Spending, According to New 2022 CTV/OTT Advertiser Survey

Customer Experience Management MTS Staff Writer -

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

Native & Programmatic Advertising MTS Staff Writer -

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide

Audience Data PRNewswire -

Connected TV Emerges As Advertising’s Fastest-Growing Video Segment

Analytics MTS Staff Writer -

Extreme Reach Report: Glaring Lag Between Innovations in Media Buying and Creative Asset Workflow

Native & Programmatic Advertising Sudipto Ghosh -

UrbanObserver

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