Latest innovations bolster Sprout’s portfolio of human-centered AI products, help social teams scale operations with ease and elevate executive reporting

Sprout Social, an industry-leading provider of cloud-based social media management software, announced several innovations to its product suite that enable marketers to work faster and smarter in the face of tightening budgets and heightened customer expectations. Many of these will be featured in Breaking Ground, Sprout’s quarterly event that keeps customers up to date on the latest product updates and industry trends.

The most recent enhancements to Sprout Social’s suite of human-centered AI solutions seamlessly integrate into a marketer’s daily workflow, helping them elevate their strategies as they’re increasingly faced with the need to do more with less.

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• Unlocking brand potential with social-first AI: New AI-powered updates help alleviate tedious, time-consuming work so marketers can focus on what’s most important: creative thinking and engaging customers. Generate Posts provides AI-generated post text options based on top-performing content that are written in a brand’s voice. In addition, Generate Subtitles and Generate Translations by AI Assist automate publishing tasks that are important for inclusivity and accessibility, while Smart Categories enable marketers to cut through the clutter and understand the key subjects driving conversations around their brand.
• Scaling social operations with ease: Sprout’s platform is built to meet the needs of the world’s largest brands, providing businesses with solutions to scale their processes while protecting brand reputation. New functionality like PII (personally identifiable information) Masking and Stop Words empowers brands to proactively build and maintain customer trust by setting triggers to hide PII from agents and enabling admins to define a list of words or phrases that will be automatically blocked.
• Elevating executive reports for maximum impact: Sprout continues to enhance its reporting capabilities to make it even easier for marketers to gain the insights and data they need to make informed decisions and convey the value of their work to leadership. The latest updates bring more data into My Reports from Sprout’s Smart Inbox so that marketers can provide in-depth reports on customer care while allowing users to further customize their reports with functionality-like image uploads.

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“We’re committed to leading the AI transformation in social marketing by delivering AI solutions that drive the most value to our users, their organizations and their customers,” said Erika Trautman, Chief Product Officer at Sprout Social. “Our latest enhancements in AI empower marketers to scale their social operations while staying true to their brands and meeting the rising expectations of consumers.”