The Partnership with StoryStream’s Content Marketing Platform Gives Brandwatch’s Vizia Access to Build Context for an Enriched Customer Experiences
StoryStream, leading AI-powered content marketing platform provider, today announced their partnership with Brandwatch, the world’s premier social intelligence group, on the launch of its Vizia data-visualization platform.
Read More: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences
The partnership will enable StoryStream’s proprietary artificial intelligence powered content management capabilities to be used within the Vizia’s platform, allowing Brandwatch customers to display the social content that matters most alongside insightful data-visualizations across organizations.
Brandwatch’s Vizia Would Leverage StorySteram’s AI-Brain, Aura to Make the Right Connections
StoryStream provides its next-generation content marketing platform powered by Aura™, an AI brain built for brands. Aura enables marketers to connect the right content with the right audiences at scale, transforming engagement and conversion.
Read Also: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow
At the time of this announcement, Cameron Franks, COO at StoryStream, said, “If you want to understand the true value of social and marketing data, you need to look into its context.”
Cameron added, “It can unveil a whole host of insights including the changing wants and needs of customers, new trends ahead of the curve and what customers really think when they see a brand. The partnership with StoryStream’s Content Marketing Platform™ gives Vizia access to that context. Numerical and traditionally rigid displays will now feature authentic customer and brand content together, creating a richer, and a more engaging experience.”
Brandwatch Customers Can Avail AI-Enriched Skills to Influence Customer Behavior
StoryStream’s Content Marketing Platform™ powered by Aura™, an AI brain built for brands, unifies digital asset management, multi-channel publishing, and advanced content analytics. The Platform uses Aura’s advanced AI skills to centralize, manage and publish both social and brand content directly to digital touchpoints to influence customer behavior.
With the new partnership, StoryStream can help Brandwatch customers who use Vizia to put AI enriched social content in context with its data-visualizations to deliver more engaging and authentic brand experiences.
Recommended Read: Lessons for Content Marketers from a Successful Cupid
Michael Brackpool, VP of Product for Vizia at Brandwatch, added, “The beauty of StoryStream is its ability to very quickly proving to marketers the content that resonates with their consumers. The power of Vizia is its ability to put insight right in front of key internal stakeholders and consumers, especially at the point of purchase in retail environments. With that said, Vizia and StoryStream have always felt like a natural fit.”
Time to Leverage AI-Driven Content Marketing Platform Powered by Social Media Intelligence
The revolutionary StoryStream Content Marketing Platform™ from StoryStream seamlessly combines digital asset management, multi-channel publishing and advanced content analytics with artificial intelligence to transform how marketers work, increasing efficiency and conversions with more relevant and meaningful content.
Currently, Brandwatch ranks among the world’s leading social intelligence companies, providing their flagship products — Brandwatch Analytics and the Vizia platform to fuel smarter decision-making.
The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world’s most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.
Recommended Read: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands
