CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News – Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months, CreatorIQ’s momentum has accelerated to become the world’s largest and most advanced influencer marketing SaaS (News – Alert) platform, topping off a fourth straight year of over 100% growth.
“CreatorIQ, as the most advanced enterprise technology in the influencer marketing space, is consistently the top choice of global marketing leaders looking to bring enterprise technology & data ownership in-house,” said Nishita Cummings, Managing Partner, Kayne Partners Fund. “We are excited to partner with CreatorIQ to support the Company’s plans for accelerated growth as it cements itself as the pure-play SaaS leader in the influencer marketing software category.”
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To further accelerate its global momentum and differentiation, CreatorIQ is focusing its Series C on five strategic areas including an all-new user exprience, data science, paid media & advanced measurement, global expansion, as well as strategic alliances & partnerships. Its plans for partnerships are already underway with the recently announced CreatorIQ Certified Partner Program launching with five inaugural partners including Collectively, Digital Brand Architects, Everywhere Agency, ShopStyle Collective, and Sway Group.
“As Marketing leaders accelerate their transformation strategies to close their in-house gaps across their marketing capabilities, they are uniting best-in-class technologies with leading data providers,” said Igor Vaks, Founder & CEO, CreatorIQ. “These marketing leaders are seeking to own their influencer marketing technology & data in order to elevate cross-team, increasingly remote collaboration consistency, ensure enterprise security & compliance, and provide data transparency.”
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CreatorIQ was recently named a Leader in the Forrester (News – Alert) New Wave™: Influencer Marketing Solutions, Q2 2020 Report. In that report by Forrester, CreatorIQ was the only Influencer Marketing Solution to have perfect scores across all four Data & Measurement criteria including Data Science Capabilities, Influencer Data Access, Influencer Data Management, and Measurement & Reporting. CreatorIQ was recognized by G2 (News – Alert) as a Leader, Best Customer Relationship, and Top 100 Fastest-Growing Software Products.
About CreatorIQ, Paul van Gendt, Director, People Data Centres, said, “We continue to advance Unilever’s ambitions for our influencer marketing operations, which are made possible by Unilever PDC’s advanced data science capabilities and best-in-class partners like CreatorIQ. Our goal is to build industry-leading, truly global standards with the hopes of moving the entire industry forward.”
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