TÜV SÜD America Inc., a premium quality, safety, and sustainability solutions provider that specializes in testing, inspection, auditing, certification, training, and knowledge services, announces the appointment of Jasmine Martirossian to the role of Vice President of Marketing for the Americas, including TÜV SÜD America, TÜV SÜD Canada, TÜV SÜD América de México, and TÜV SÜD America do Brasil.
Jasmine Martirossian has held numerous senior marketing roles and has experience with marketing strategy, digital marketing, content development and brand strategy. Most notably, she served as the Vice President of Marketing for TTA (The Training Associates), where she created a holistic marketing ecosystem and had tremendous success increasing online engagement and lead generation. Earlier in her career, she spent time at PTC, Intertek, and the Canadian Standards Association Group with roles in market research, digital and content marketing, and global website management.
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Jasmine Martirossian is a widely published author and a frequent keynote or featured speaker at conferences. Her work has been covered in publications, such as The New York Times, Chicago Tribune, and The Toronto Star. Jasmine holds a Ph.D. in Law, Policy and Society and an M.A. in International Relations, both from Northeastern University. She also attended Wellesley College and Yerevan State University earning a BA in Linguistics. Jasmine lives in Boston with her family, and will be based out of TÜV SÜD America’s Americas headquarters in Peabody, MA.
“We are excited to welcome Jasmine Martirossian as TÜV SÜD America’s new Vice President of Marketing,” commented John Tesoro, President and CEO, TÜV SÜD America. “Jasmine’s background in developing and executing marketing strategies combined with experience in the TIC market, will be an invaluable asset to ensure we keep TÜV SÜD America on its continued course of development and growth, and most importantly to be the solutions provider of choice for our clients.”
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“We are delighted to welcome Jasmine. Her vast experience in various Marketing roles will support our endeavor to achieve customer excellence and foster closer client partnerships through marketing initiatives in the Americas,” added Liz Fendt, Vice President, Global Marketing, TÜV SÜD.
“I am so excited to join TÜV SÜD, a venerable organization with 150+ years of history and with modern vibrancy. It’s an honor to be part of telling TÜV SÜD’s story. Today, all marketing is digital, all marketing is about storytelling, and all marketing is about engaging people,” said Jasmine Martirossian.
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