New platform helps advertisers launch and measure marketing campaigns across popular media channels including direct mail, Facebook, TikTok, Google and more.
Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels.
“We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.”
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“We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.”
— Jim Fitzgerald, CEO
The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance.
Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations.
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In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members.
“Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.”
