Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry.
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“A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that match them,” said Erik Kyle, CEO of Kyle Media, Inc. “Our strategic partnership with Aidentified will provide the ability for marine marketers to target prospects more accurately, improve ROI on advertising and instantly provide critical scoring and enrichment of inbound leads allowing sales teams to focus on qualified prospects and eliminate dreamers in real-time.”
“It’s tough to win this year’s race using last year’s technology,” says Kevin Wells, SVP of Aidentified.
Aidentified’s platform identifies and qualifies true prospective boat buyers based on a variety of factors such as household net worth, imputed income, recent wealth events, career and life event dynamics, and 150+ additional triggers predicting future buying behavior. This partnership will allow Kyle Media clients to better qualify the leads generated through their advertising efforts, improving efficiency and ROI, and will be a huge step toward better understanding of the Kyle Media audience across all platforms, including the Great Lakes Scuttlebutt readership.
“I was racing sailboats by the age of 12 and quickly learned that innovation (sails, mostly) was often the difference between a win or a loss. The marine industry is filled with competitors and that principle is still true—it’s tough to win this year’s race using last year’s technology. By bringing our AI-based technology to the industry together with Kyle Media, we’ll enable a new set of innovative winners in the marine space,” says Kevin Wells, SVP of Luxury Markets at Aidentified.
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