Seasoned marketing leader joins Glia to drive differentiation, support growth
Glia, the customer interaction leader unifying Digital Customer Service (DCS), call center and automation on a single platform, has expanded its executive leadership team, appointing Rebecca Martin as its first Chief Marketing Officer. Martin brings more than 20 years of experience building sophisticated marketing teams and driving revenue for SaaS and technology companies. In this role, she is responsible for Glia’s revenue marketing, content and industry strategy, customer marketing and corporate communications.
“Glia is enabling hundreds of financial services companies across the globe to strengthen customer experiences by providing the right interaction at the right time. I was immediately impressed by the company’s unique value proposition, deep vertical expertise, and multitude of happy customers,” said Martin. “I am excited to dig in and advance the Glia team and mission, helping to scale the marketing organization and accelerate growth.”
Martin joins Glia from Total Expert, a customer engagement platform for financial services, where she served as Chief Marketing Officer and delivered revenue growth through new logo acquisition and customer expansion. Prior to that, Martin was Chief Marketing Officer at Calabrio, a workforce engagement management company, where she built an account-based marketing motion that fueled a pipeline of large enterprise business. Martin has additionally held marketing leadership roles at Code42, Stellent, and Oracle, and serves on the board of directors for the Minnesota Technology Association.
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“Rebecca’s comprehensive go-to-market skillset, proven track record of success, and deep experience in financial services and customer engagement make her an ideal fit for the Glia leadership team,” said Dan Michaeli, CEO and Co-Founder of Glia. “She has already proven to be a valuable asset to Glia, and we are confident in her ability to strategically lead and advance our marketing organization as we continue to execute on our ambitious growth goals.”
This appointment is another example of how Glia is continuing to cultivate strong talent across the organization. In 2023, the company announced Jay Choi as its first Chief Product Officer and Lisa Paccione as EVP of Sales.
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