For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities
Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media inventory buying. Netmining is now in a position to offer the largest DOOH media repository to its customers coupled with omnichannel abilities.
“Vistar Media’s ability to analyze customer movement patterns will be a great complement to the Netmining platform,” said Dean Vegliante, President of Netmining. “Our clients have expressed a need for an omnichannel solution, across desktop, mobile and OOH, to increase value and engage customers where we know they are consuming media. For our clients, this partnership creates this one-stop solution while providing additional analytics into how customers are engaging with DOOH campaigns.”
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Vistar’s Demand Side Platform will integrate with Netmining making the latter bring its audiences into the DOOH environment. Netmining can now optimize existing campaigns by introducing a high-grade omnichannel plan. By leveraging Vistar’s DSP, Netmining is able to apply a strategic method of buying DOOH against unique audience segments.
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“Netmining is known for their audience data capabilities, and this partnership brings DOOH into the omnichannel mix as marketers apply to target strategies across all media,” said Chris Allison, Programmatic Partnerships at Vistar Media. “We’re thrilled to see more forward-thinking, data-driven companies such as Netmining embrace DOOH and deliver true omnichannel capabilities to their customers.”
Vistar Media excels in providing programmatic technology to DOOH buying. By absorbing Netmining’s unique audiences into DOOH, marketers have expanded capabilities to run a variety of campaigns, strategically with accurate campaign management.
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