TV Attribution Provider Recognized for Modernizing the $212 Billion Global TV Ad Market
TVSquared, the worldwide leader in TV attribution, has been named one of the World’s Most Innovative Companies by Fast Company. The list honors businesses making the most profound impact on industry and culture.
TVSquared was recognized for modernizing the $212 billion global TV advertising market with real-time performance analytics. Thousands of brands, agencies and media owners use TVSquared’s ADvantage platform to measure and optimize linear and advanced TV campaigns in real time.
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Calum Smeaton, CEO and founder, TVSquared: “In 2012, we had the vision of making TV a performance-marketing channel – something that was unheard of in an industry that still relied heavily on ratings for measurement. Today, we’re regarded as the gold-standard for TV performance analytics, and have changed the way advertisers leverage TV for awareness and response. This award is a testament to the hard work of our team, who continues to innovate to ensure advertisers have the tools they need to maximize TV beyond linear.”
The ADvantage analytics platform provides everything needed to measure, optimize and plan for TV campaigns that maximize spend, generate the greatest response and drive sales and conversions. Advertisers can understand the immediate and longer-term performance of campaigns by day, daypart, program, network, genre, creative and audience segment. With the recent addition of TiVo’s deterministic data, users can even see TV’s impact down to the household level.
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The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the most dynamic sectors of the economy.
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