Comscore, a trusted partner for planning, transacting and evaluating media, today announced it has signed an agreement with The Publisher Desk, a fully integrated audience development and content monetization partner for leading publishers, with Comscore’s industry-leading digital audience measurement. Under the agreement, The Publisher Desk will begin utilizing Comscore’s Media Metrix® Multi-Platform solution, which combines consumers’ desktop and mobile behavior with advanced audience information to drive relevant advertising opportunities.
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The Publisher Desk’s mission is to provide publishers with custom tailored strategies for increased monetization of their digital platforms. Led by a team of technologists, advisors, and traffickers, The Publisher Desk delivers turnkey service and support all aspects of monetization, which allows publishers to focus on creating content, building their brand, and increasing loyalty.
“We are excited to welcome The Publisher Desk to the Comscore family and begin providing them with granular, stable audience insights that will help them drive revenue opportunities,” said Carol Hinnant, Chief Revenue Officer, Comscore.
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.
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