Industry leaders The Podcast Exchange and Whooshkaa help to connect premium Stitcher content with Canadian and Australian advertisers
Stitcher, the best place to listen to, produce and monetize podcasts, has announced it will work with Canadian-based The Podcast Exchange (TPX) and Australian company Whooshkaa to offer advertisers in those countries the opportunity to buy advertising inventory across Stitcher’s top-tier podcasts.
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This announcement comes on the heels of Stitcher’s expansion into Europe earlier this year with the launch of Podfront UK, a joint venture with Wondery. Now Stitcher is tapping into the regional expertise of TPX and Whooshkaa to connect advertisers in Australia and Canada with its roster of more than 250 podcasts.
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With more than a third of Canadians and a growing Australian audience listening to podcasts – including international favorites from Stitcher’s inventory such as “Oprah’s SuperSoul Conversations” and “Freakonomics Radio” – the demand for popular podcast programming has never been higher.
“Canada and Australia are both countries with a rich audio heritage and growing demand for top-tier spoken word content,” said Erik Diehn, CEO of Stitcher. “By working with TPX and Whooshkaa, Stitcher can tap into their unparalleled insights within their respective markets to continue to cultivate that listenership and give Australian and Canadian advertisers a better way to connect with highly engaged podcast audiences.”
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