Company recognized as an expert partner providing publishers with innovative solutions and services
Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the Open Web, today announced the company’s recognition as a Google Certified Publishing Partner. The designation solidifies its Ad Management offering as a leading authority in supporting digital publishers with Google’s suite of advertising tools.
The Certified Publishing Partner recognition designates the Ad Management team as trained specialists with proven expertise in Google’s suite of products (Ad Manager, Ad Exchange, Open Bidding) and full site monetization, optimization and implementation services including ad operations, programmatic yield management, technical and strategic support, and more.
As part of the Certified Publishing Partner program qualification process, Sovrn was carefully vetted against rigorous standards to demonstrate that its dedicated advertising team provides consistently superior interactions and expert consulting services.
Marketing Technology News: ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their…
Sovrn Ad Management experts are focused on helping web publishers generate advertising revenue in the most efficient and cost-effective way. The company’s proprietary header bidding technology reduces latency while delivering greater ad yield. Sovrn provides extensive access to 40-plus demand partners, ensuring publishers can be confident that the value of their inventory is maximized. And, while most other providers operate on a revenue sharing model, the low, fee-based model Sovrn utilizes is based on CPM rather than earnings, ensuring publishers keep more of their advertising revenue.
“At Sovrn, we are focused on delivering innovative technology, tools and services to help publishers understand, operate and grow,” said Walter Knapp, Sovrn CEO. “This recognition from Google is a testament of how our advertising experts act as an extension of a publisher’s team to help them meet their publishing and revenue goals.”
Marketing Technology News: MarTech Interview With Ken Willner, Chief Growth Officer at TextNow
