New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend
Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers.
Transaction Value Reporting enables advertisers to derive additional attribution data and insights from their advertising campaigns by passing back a purchase value and order ID to provide a Return on Ad Spend (ROAS) measurement. This feature adds to Simpli.fi’s existing capabilities, including advanced targeting for addressable programmatic and CTV, as well as online conversions and offline foot traffic attribution.
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“We are excited to expand on our existing reporting and analytics suite with Transaction Value Reporting, which will help our eCommerce, retail, and DTC clients understand how their advertising is impacting the bottom line,” said Ryan Horn, Simpli.fi’s SVP of Marketing. “As brands and agencies continue to be strategic with their media spend and ensure that every dollar performs, we are confident that our offering of advanced attribution tools will help make meaningful decisions across multiple channels.”
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This reporting enhancement joins Simpli.fi’s existing online attribution offering which allows advertisers to attribute a Return on Investment (ROI) to their CTV campaigns by tracking online conversions, such as visiting an advertiser’s website, completing a form-fill, adding a product to a shopping cart, purchasing a product, and more. These online attribution capabilities help round out Simpli.fi’s reporting and analytics suite by building on the online-to-offline foot traffic functionality giving advertisers the ability to track lift and in-store visits from households which have been served ads. All features are enabled by Simpli.fi’s cross-device capabilities and mobile attribution technology.
“Looking ahead, we know the importance for advertisers to precisely measure performance on their campaigns and Transaction Value Reporting will enable our eCommerce and retail clients to attribute an ROAS,” said Horn.
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