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Parrot Analytics Partners With Mexico’s Dopamine To Supercharge Development And Marketing Workflows

Dopamine to Optimize Marketing Plans for its Original Series Using Parrot Analytics Demand Data and Travelability Analysis

Parrot Analytics, a leading data analytics company that specializes in optimizing TV industry workflows through its global demand data and analyses, has partnered with Mexico’s innovative development and production company, Dopamine, a division of Grupo Salinas, to supercharge its content development processes and maximize marketing ROI.

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“As a company focused on bringing unique and engaging Spanish content from Mexico to the rest of the world, we need to anticipate global programming trends and universal themes that resonate with viewers across all regions,” said Fidela Navarro, CEO. “Being able to work with Parrot Analytics and leverage the power of big data to gauge market-by-market impact is incredibly valuable. These insights will inform and invigorate our marketing  workflows and help us iterate and adapt as needed.”

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“Dopamine is a cutting-edge company that is as disruptive as it is creative. They immediately recognized the value of the Parrot Analytics’ global demand data and travelability analysis to help them predict audience demand for its original series in Mexico and other regions around the world,” said Alejandro Rojas, Regional Director, Latin America.

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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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