Meredith Corporation, the leading media and marketing company reaching 175 million American consumers – including 80 percent of US Millennial women – announced that Catherine Levene has been named Chief Strategy Officer. She will begin her new duties on January 14.
Levene will advise President and CEO Tom Harty and the senior leadership team in setting Meredith’s strategic direction, with a particular focus on growing the company’s digital lifestyle portfolio. Levene will also work closely with Chief Development Officer John Zieser on potential M&A opportunities. She will report to Harty.
Levene has spent her entire career in the media, digital media and eCommerce industries. She has extensive experience working with boards and CEOs to set strategy, implement business plans and direct M&A activities, including attracting financing. Her background also includes operational roles including digital executive positions at leading media companies such as The New York Times and Daily Candy, as well board positions at various private companies in the digital space.
Also Read: The Global Inside Sales Association (AA-ISP) Announces Underwriter Affiliation with Gong.io
“Catherine brings exceptional skills and knowledge to the Chief Strategy Officer role,” Harty said. “Her experience in digital media, eCommerce, and M&A are ideal for this position. Catherine is innovative and has a proven track record of strong leadership and achievement. I am looking forward to Catherine’s counsel and having her as part of the senior leadership team as we position Meredith for organic revenue growth.”
Levene began her career at The New York Times and returned after working with internet startup Firefly and premium cable network Showtime. She spent eight years with New York Times Digital, progressing to Vice President of Product, Business Development and Strategy. Levene then served as COO of Daily Candy before and through its sale to Comcast.
Most recently, Levene was co-founder and CEO of Artspace, the leading online marketplace for contemporary art, where she was responsible for the vision, strategy, and execution of the company’s plan. She spent three years growing and positioning Artspace for sale, and then stayed on for two more years following the acquisition.
Also Read: Metadata.io Recognized as Facebook Marketing Partner
“I am thrilled to join Meredith during this transformative and exciting time in its history, and I’m eager to work with the Meredith senior team on creating and implementing growth strategies for its digital businesses,” Levene said. “Meredith has already built a digital business with great scale, and the organic revenue growth opportunities are very exciting.”
Levene holds a Master of Business Administration from the Harvard Business School, and dual undergraduate degrees in History and Business from the University of Pennsylvania and The Wharton School. Levene currently serves on the Board of Directors for Business.com. She has also served on the Boards of Directors for Rent the Runway and TheFind. Levene is currently an advisory Board member of theSkimm.
Recommended Read: Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model
