MediaMath, acclaimed independent advertising technology company for brands, announced the hiring of Konrad Gerszke as President. Gerszke will lead all operations of the day-to-day business, including management of all corporate functions. He will report to Joe Zawadzki, Chairman and CEO, and be based in New York City.
“We’re really fortunate to gain a leader with Konrad’s scaled, practical and proven operational expertise as well as his ability to affect change at a global scale,” said Zawadzki. “As we accelerate the work we’ve begun towards the creation of an accountable and addressable supply chain, I am confident Konrad is the right leader to help us move MediaMath into its next phase of growth.”
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Gerszke will oversee the day-to-day operations ensuring continued growth of the business as it is today and be responsible for all corporate functions, including commercial, services, product development, data science, engineering, operations, people, finance and legal. Zawadzki will focus on the company’s go forward vision and long-term strategy of the company, and continue to catalyze the industry’s rapid evolution.
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“I’m humbled and excited by the tremendous opportunity in front of us to capture and drive innovation across a more than $300 billion market, pioneering technology-led innovation across the digital advertising world,” said Gerszke. “The company is well-positioned to continue leading the evolution of the programmatic industry, and I look forward to joining the stellar leadership team at MediaMath to drive even greater operational rigor across the business, globally.”
Gerszke has extensive experience managing global P&Ls and a record of innovation, product leadership and digital transformation in diverse global markets. Most recently, he served as Group President of Nielsen Lead Markets, the company’s largest division with $2.2B in revenue. Prior to his tenure at Nielsen, he spent 13 years at McKinsey where he was elected partner.
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