New Partnerships Provide Additional Opportunities for Local Media Companies to Increase Digital Revenue, Expand Audience Reach and Reduce Costs
The Local Media Consortium, a strategic alliance of leading local media companies, announced that it has added five more companies to its growing list of partners. The LMC’s partnerships provide leading technology and economic benefits to the organization’s members, which include more than 75 local media companies representing over 1,700 newspaper, broadcast and digital titles.
The LMC’s new partners are Stanza, a powerful notification platform and calendar management dashboard; SpokenLayer, the largest provider of spoken media content to Alexa, Google Home and other platforms; programmatic advertising company Fresh Toast; LiveIntent, the industry-leading platform for people-based marketing and advertising focused on the email channel; and Klangoo, an audience engagement solutions platform.
“The addition of these industry-leading digital companies to the LMC’s family of partners demonstrates that more and more organizations understand the economic benefit of partnering with local media,” said Fran Wills, CEO of the LMC. “We are thrilled that our message is resonating with so many innovative and growing companies that are leaders in their field s and are confident these new relationships will increase audience reach and revenue opportunities for our members.”
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The LMC provides its members with access to leading technology and content solutions by fostering partnerships and mutually beneficial relationships with companies such as Google, Monster, Facebook, Yahoo and others. By leveraging its sheer scale, the LMC is able to provide members with tools to succeed in digital publishing that most media companies would be unable to access on their own. With these new partners, the LMC’s members will have a greater ability to expand audience reach, as well enhance advertising and marketing strategies. In turn, the LMC’s partners gain access to new business opportunities with the majority of local media companies.
In the upcoming months, the LMC will be exploring partnerships to support four key areas of focus: subscription models, data management/monetization, operational/workflow platforms and new digital revenue opportunities.
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