Liberated Syndication Inc., the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates.
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“While the podcast advertising industry continues to have a strong upward trajectory, February average rates were down from the Company’s all-time high in January. Even so, average rates for February were up year over year when compared to $22.19 in 2021”
These rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data across the 2,300+ podcasts in the AdvertiseCast marketplace.
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For February 2022, the average CPM rate for a 60-second spot was $23.61.
“While the podcast advertising industry continues to have a strong upward trajectory, February average rates were down from the Company’s all-time high in January. Even so, average rates for February were up year over year when compared to $22.19 in 2021,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “We do see seasonality in demand and advertising rates historically in February.
This is a result of the holiday and New Year’s rush, which we believe will bounce back later in the quarter.”
The Company will continue to announce these figures monthly to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
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