Addressing the Biggest Inefficiency in the $273 Billion Digital Advertising Industry by Enabling Marketers to Create Personalized Post-Click Experiences for Every Ad and Audience
Instapage, the leader in advertising post-click optimization, announced its Personalization solution, becoming the first and only MarTech company to offer automated and scalable personalization specifically for advertising post-click landing pages. Marketers can now create matching landing pages for every ad and audience in minutes without a developer.
Global digital advertising spend in 2018 for direct response was close to $159 billion1, but less than 3.75% of that spend actually returned value for advertisers. Instapage is on a mission to fix this inefficiency with its customers already enjoying a 22% conversion rate across 2 million active landing pages.
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“1:1 ad-to-page personalization is the only way to address what we see as the biggest inefficiency and opportunity for value in the digital advertising industry,” said Instapage Founder and CEO, Tyson Quick. “With Personalization, we’re bringing unprecedented efficiency and scale to this process so marketers can finally realize the maximum value from their advertising spend.”
Until now, creating a personalized post-click experience for every ad and audience has been out of reach. It simply took too long and required expensive IT resources so marketers have sent highly-targeted ads to generic landing pages, resulting in less than 4%2 of ad clicks converting.
By continuing the highly personalized and targeted journey from ad through the post-click experience, Personalization will maximize conversions, increase digital advertising ROI, and decrease acquisition costs.
With Instapage Personalization, marketers can:
- Create unique audience experiences in minutes, without a developer.
- Create multiple audience experiences for each landing page.
- Attach experiences to specific audiences and dynamically serve them.
- Iterate, experiment, and optimize as quickly as they do ads.
“Advertising targeting technology has significantly advanced, but conversion rates have stagnated,” said Darren Lepke, Marketing Director at Verizon Digital Media Services. “Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized post-click experiences for every ad and audience. Now we can scale the post-click campaigns as efficiently and effectively as we scale the ads themselves.“
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