Dstillery, the leading applied data science company serving the marketing & advertising industry, announced Audience Studio, a platform that helps agencies create, explore, and activate custom audiences. The launch comes after a private beta test with leading agencies.
The rise of digital media has introduced efficiency and a wide variety of data options to the advertising industry, yet 73% of agencies and marketers feel that getting better insights from data is still a challenge in programmatic advertising. Audience Studio solves this problem by giving agencies simple to understand — and occasionally unexpected — insights about a brand’s customers and prospects.
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“Audience Studio has been developed to help agencies make sense of overwhelming amounts of data and turn it into actionable insights for their clients,” said Taejin In, VP of Product Management at Dstillery. “With this product, media planners and traders will be able explore the various dimensions of their target audience and create insights-driven audience strategies for their brand clients.”
In Audience Studio, users can also onboard first-party and third-party data to create custom audiences, explore physical and behavioral attributes, and activate in Dstillery’s DSP or the agency’s preferred DSP.
Key benefits include:
● Clear insights to drive data-driven planning and mid-campaign optimizations
● Better understanding of current and potential customers through behavioral, physical, and demographic attributes
● Limitless custom audience creation capabilities to match precise targeting criteria
● Quicker media activation of custom audiences with leading technology partner platforms such as Adobe, AppNexus, LiveRamp, Tremor Video DSP, and The Trade Desk
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