Coinstar announced adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel.
“Coinstar is excited to introduce the adPlanet network to regional and national brand advertisers,” said Michael Jack, vice president of product management at Coinstar. “adPlanet breaks through the clutter of a grocery store and showcases brands at the point of sale when consumers are shopping, which makes it an effective vehicle for creating lift and maximizing ad budgets.”
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adPlanet Features:
- Large screen display (32-inch diagonal) with HD content capabilities
- Full-motion, animation, or static imagery options
- 178-degree display viewability atop 6.5-foot-high kiosks
- 450 NITS bright display viewable up to 50 feet
- Customizable across the network and by kiosk
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adPlanet seamlessly integrates into existing brand campaigns, and advertisers can track their content’s play and performance and change and run ads in real-time.
According to Nielsen’s research, 70 percent of consumers make their decision on what products to buy while at the store, and over 40 percent of shoppers say that digital displays close to the point of purchase can change what they buy.
Coinstar’s adPlanet is installed at approximately 4,000 grocery retail locations in 35 of the top 50 U.S. DMAs. Initial retailers include Albertsons/Safeway, Ahold/Delhaize, and Tops.
Neptune Retail Solutions is the nation’s premier retail marketing services company. NRS will include the Coinstar adPlanet network as part of its NRS digital in-store media network beginning this month.
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