AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership reinforces AzerionOne’s commitment to providing a trustworthy and safe ecosystem for advertisers, agencies and publishers across Europe.
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Committed to offering brand safe inventory to advertisers and front-running security to publishers, AzerionOne was determined to find the best solution that fits their vision. The choice of White Ops has been a long process where the programmatic platform reviewed all solutions in the market. Due to White Ops’ ability to successfully detect & prevent fraudulent sophisticated bot-based activity, AzerionOne decided to work exclusively with the company and deploy White Ops Advertising Integrity’s pre-bid capabilities throughout its ecosystem. Two years later, AzerionOne’s commitment is just as strong as when it started; focusing on ensuring transparent, high-quality and safe solutions for today and the future.
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“Marrying content, data and technology into a single company allows us to provide the security and reliability our stakeholders look for. Topics like privacy, brand safety, fraud detection and media performance are key these days and we have built an ecosystem that enables us to take ownership and responsibility on all of those. This makes us stand out and a trusted partner for many advertisers, agencies and publishers in markets across Europe,” says Sebastiaan Moesman, Chief Revenue Officer at Azerion.
“It’s critical that the advertising community work together to fight fraud across the digital ecosystem,” said Tamer Hassan, CEO and co-founder of White Ops. “The way we win is through collective protection: all of us need to commit to changing the economics of cybercrime, and preventing fraudulent interactions before they can happen is a key step in that process.”
White Ops today verifies more than ten trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. The technology uses a multilayered detection methodology to spot and stop sophisticated bots, incorporating technical evidence, continuous adaptation, machine learning and the Satori Threat Intelligence and Research Team. As a result, White Ops Advertising Integrity blocks non-human traffic across all platforms, from desktop and mobile web to CTV and mobile app.
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