Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies, and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Marketing Technology News: CallRail Receives $56 Million Funding
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry-leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
“There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Marketing Technology News: Momentum by Chorus.ai Transforms Deal & Relationship Visibility Inside Your CRM
Earlier this year, Adverty launched a world-first In-Menu format, which enables deeply integrated, contextually relevant IAB display banner ads in between gameplay. This latest offering enhances a highly innovative product suite that also allows brands and programmatic partners to take over billboards and other virtual outdoor sites within games thanks to its In-Play offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites, and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)
