Adsonica, the leading audio display advertising solution, announced today its approved status as the latest vendor to join IAB Europe’s Transparency & Consent Framework (TCF) and its Global Vendor List (GVL). By joining the TCF, Adsonica provides clients with independent assurance that it operates to the highest standards of data protection across audio display ad measurement.
Marketing Technology News: MarTech Interview with Simon Kvist Gaulshoj, CEO, Adnami
The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
The Framework was developed by IAB Europe in collaboration with organizations and professionals in the digital advertising industry. It provides transparency to consumers about how, and by whom, their personal data is processed. It also enables users to express choices.
Marketing Technology News: Usain Bolt Partners with NFT Platform Autograph
The Adsonica application does not collect any personal data or apply cookies – only aggregating anonymous ad measurement data for reporting purposes.
“We designed our analytics capability in concert with enterprise data platform provider Aqfer ensuring that we delivered the highest standards of information security and data privacy,” said William Agush, CEO and Founder of Adsonica. “Becoming a registered member of the IAB Europe’s TCF was an essential commitment to providing transparency and consent for all parties in the audio display advertising ecosystem.”
The added registration of Adsonica to the Framework further bolsters IAB Europe’s mission to raise the standard and trust in digital advertising and audio advertising across Europe.
Marketing Technology News: Fivetran Completes Acquisition of HVR
