The new partnership with Google will strengthen AdPushup’s position as a market leader in the ad revenue optimization space
AdPushup, a leading ad revenue optimization platform for web publishers, has been accepted into the exclusive Google Certified Publishing Partner (GCPP) program. For publishers, GCPP is a stamp of approval that endorses AdPushup’s capability for solving complex monetization challenges, meeting the highest standards of service, and consistently exceeding publisher expectations.
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“We’ve been working very closely with the Google team for the last 4 years and this partnership is a testament of the strong synergy which exists between AdPushup and Google. Our product integrates seamlessly with Google AdX, AdSense, and GAM, allowing publishers to see significant revenue uplifts, and now with this partnership, our solution for web publishers becomes more robust,” said Ankit Oberoi, Founder and CEO of AdPushup.
Starting out as a specialized A/B testing tool for ad layout testing and ad revenue optimization, AdPushup has continuously innovated and added new products such as header bidding, ad refresh, and adblock monetization to its portfolio, with a fully-managed service model and personalized support; so that publishers can focus on their core business of content strategy and execution, driving traffic growth, and delighting users.
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Apart from product and service expansion, AdPushup has also spent considerable time and resources forging partnerships on the demand side with leading ad tech companies like OpenX, Index Exchange, Rubicon Project, Media.net, and Pubmatic—bringing their premium demand to its network of publishing partner and helping eliminate barriers of entry.
Currently, AdPushup optimizes billions of ad impressions monthly for its 300+ publishing partners, including CNET, FileHippo, GSMArena, Speedtest, and NDTV.
The acceptance into GCPP program will help AdPushup more closely monitor customer sentiment with annual co-branded surveys, offer early access to Google’s ad products, and offer superior technical support in close collaboration with Google.
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