OroCommerce platform praised for its power, flexibility, and seamless CRM integrations.
Digital commerce pioneer OroCommerce announced that it has been named a Leader in the IDC MarketScape: Worldwide B2B Digital Commerce Applications for Midmarket Growth 2023–2024 Vendor Assessment (doc #US50625723, December 2023).
“We feel this is a real honor, and an important validation of all the hard work we’ve put into making OroCommerce a leading solution for B2B and B2X sellers of all types and sizes,” said Yoav Kutner, CEO of OroCommerce. “By listening to our amazing customers, and giving them the tools, features, and flexibility they need to shine, we’ve built a powerful open-source commerce engine that’s uniquely attuned to the evolving needs of today’s B2B commerce leaders.”
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OroCommerce was one of six vendors included in the Leaders Category among the 22 companies evaluated. In addition to OroCommerce’s dedication to serving B2B business needs, key strengths highlighted in the report include:
- B2B focus: Oro’s dedication to B2B commerce is significant and a major part of the company’s origin story. The company built Oro for B2B digital commerce, and it comes with deep B2B-specific functionality, including granular workflow/permissions and a strong pricing engine.
- CRM integration: Oro is one of the few digital commerce vendors to offer a full-function CRM module that comes natively integrated with commerce. This integration empowers buyers to create unique, highly customized, and configurable commerce experiences with a platform offering deep functionality.
- Flexibility: As an open source platform, OroCommerce is highly customizable and can support a wide range of B2B organizations with complex needs. Even though Oro chooses not to jump on the composable headless hype train with its go-to-market strategy, the company designed OroCommerce to accommodate both composable and headless commerce deployments.
- Reduced time to value: The company sells OroCommerce as a complete solution for B2B commerce, which can significantly accelerate TTV for the right buyers, with the caveat that Oro may not be appropriate for large enterprises.
“Consider OroCommerce if you are a midmarket to enterprise B2B organization looking for a digital commerce platform purpose built for B2B with a lot of flexibility under the hood, a natively integrated digital commerce platform, a marketplace, and CRM,” the report advises. “The platform is well suited to business agility-led, experience-led, and people-led differentiation strategies.”
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