Top Picks from Martech Series. Original Martech Insights from the Week Gone By.
Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.
Clari Names Cornelius Willis as Chief Marketing Officer
The Benioffs Acquire the TIME Media Brand for $190 Million
Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting
Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors
Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation
TwentyThree, The Video Marketing Platform, is Changing Webinars
Freshworks Unified Marketplace Platform Arrives to Provide Seamless Omnichannel Customer Engagement
Freshworks Launches Unified Marketplace Platform – the SaaS Industry’s First Fully-Integrated Customer Engagement Platform
Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing
PactSafe Launches Chat-to-Sign, Converting Live Conversations into Legally Binding Contracts
First of Its Kind Product Allows Customers to Create, Distribute and Accept Contracts in Slack and Intercom
OneLogin Appoints Venkat Sathyamurthy as Chief Product Officer
DiscoverOrg Leads G2 Crowd’s Momentum Report for Sales Intelligence
Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia
Vonage’s Announcement to Acquire NewVoiceMedia Would Advance Company’s Strategy to Provide an Integrated, Cloud Communications Platform
New Report Finds Why Brand Integrity Is Delicate
Jack Morton Experience Brand Index: Half Of All Consumers Skeptical About Brand Integrity, Brand Promises And Demand Proof; Index Shows Brand Proof Matters: Experience Brands Boast a 200 Percent Higher NPS
Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions
Akamai, SpotX and Yospace Team up to Go Live with Addressable Advertising at Scale
Adobe to Buy Marketo; Leaps Ahead in the B2B Engagement Economy with this $4.75 Billion Acquisition
Adding Marketo’s Engagement Platform to the Adobe Experience Cloud Will Enable Adobe to Offer an Unrivaled Set of Solutions for Delivering Transformative Customer Experiences Across Industries and Companies of All Sizes
MailUp Enters the Artificial Intelligence Space; Acquires Datatrics
The acquisition will bolster MailUp’ global growth by leveraging Datatric’ predictive marketing platform
That’s a wrap from us for this week. We will be back with more news next week.