Offering will provide joint customers with seamless identity access for matching at scale.
MediaWallah announced that it has partnered with Snowflake, the Data Cloud company, to make MediaWallah identity resolution data available on Snowflake Marketplace. This partnership will provide seamless identity access to mobilize the world’s data with Snowflake’s Data Cloud, helping joint customers achieve secure, transparent data sharing and data matching at scale.
As an identity-first company that houses its entire graph on Snowflake, MediaWallah enables clients’ data to stay entirely within the Snowflake Data Cloud, increasing security, speed, and accuracy. As a result, joint customers will experience near-instant data ingestion and virtually zero signal loss for data management. As a Snowflake-first identity solution, MediaWallah also provides vast experience in data configuration within Snowflake Data Cloud.
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Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to get direct access to raw data products and leverage data services and applications quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data products, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud.
“Companies working with Snowflake’s Data Cloud want the ability to quickly and securely access linkages for more accurate and addressable identity resolution. As a company with our entire graph on Snowflake, MediaWallah is exceptionally positioned to provide these capabilities to joint customers with virtually no friction, creating better match rates, with total transparency and control over the process,” said Nancy Marzouk, CEO and Founder of MediaWallah.
“MediaWallah enables our customers to benefit from identity technology with valuable industry and business experience on Snowflake’s single, integrated platform,” said Kieran Kennedy, Head of Snowflake Marketplace. “We look forward to continued collaboration with MediaWallah to ensure our customers continue to get optimal value from Snowflake’s Data Cloud as companies prioritize data-driven marketing.”
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