Marketers Can Now Easily Utilize the Combination of Kenshoo with Google Cloud and Data Studio for Immediate Migration and Unification of All Business and Marketing Data to the Cloud; Removing Barriers to Actionable Insights and Business Decisioning
Kenshoo, a global leader in marketing technology, announced today a new partnership with Google Cloud Platform and Data Studio to seamlessly enable marketers to integrate and unify their marketing and other organizational data.
Data silos create significant hurdles for meaningful data analysis and decision-making; organizations seeking to mine their data for actionable insights need access to all their data in a central location to streamline accurate analysis and measurement. Kenshoo’s new integration simplifies the process of rapidly integrating troves of marketing and business signals, unifying them with organizational data from across the enterprise, such as order management, inventory, shipping and logistics.
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By leveraging Kenshoo’s integration with Google Cloud, marketers can import all their marketing data into the cloud and take full advantage of AI, machine learning, and data visualization capabilities, creating a powerful solution that delivers actionable intelligence for the entire organization. Additionally, with just two clicks, marketers can import their marketing data from Kenshoo into Google Data Studio to create unified visualizations of performance, customer journeys, and more. The streamlined flow of these previously time-constrained and disparate processes will allow for quicker and more holistic decision-making around marketing investments, audiences and products.
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“Top brands need data portability and unification to unlock the advantages AI and machine learning can offer them by having data centralized; they don’t have time for the massive undertaking normally required to manually integrate and mine their business data,” said Paul Vallez, vice president of corporate and business development for Kenshoo. “Kenshoo is dedicated to making it easier and quicker for both marketers and analysts to make informed growth investment decisions. Our clients have asked Kenshoo to simplify this process and create a competitive edge for them; with the Google Cloud and Data Studio integrations we’ve done that, and we have many more innovations planned on the horizon.”
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