Workwave Launches New Marketing Automation Features Within Its End-To-End Solution; Adds Strategic Agency Services
WorkWave, a leading provider of software solutions for the field service and last-mile delivery industries, announced its updated marketing automation features within WorkWave PestPac. These updated features provide a more seamless user experience focused on enhanced campaign management, and allows WorkWave PestPac users to create, send and track email marketing campaigns without leaving the platform. The new version of WorkWave’s marketing automation sends emails eight times faster than the previous version.
WorkWave PestPac’s updated marketing functionality starts with a brand new, updated dashboard that allows its users to view aggregate statistics from all campaigns, filter performance by single or all marketing areas, and provide new metrics like email open and click rate.
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“As WorkWave focuses on being a strategic partner to its customers enabling growth and expansion, it is critical that its customers have access to high-quality and effective marketing automation software that manages campaigns, tracks performance and ultimately helps obtain leads,” said Marne Martin, CEO of WorkWave. “With WorkWave PestPac’s new marketing enhancements, our customers can do this and more.”
Additional feature updates include:
- Campaign Manager: New, more intuitive layout that includes high-level statistics for easy analysis. Users can see open/click rates and statuses, can search through campaigns and can filter campaigns as needed.
- Activity Report: Deeper integration with WorkWave PestPac to provide users with more context on emails sent to customers, linking specific activity to customer profiles within PestPac.
- Campaign Builder: This entirely revamped design walks users through the necessary steps in creating and sending a campaign. Users can also now choose from which email(s) they want to send or receive campaigns.
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To support WorkWave PestPac customer marketing initiatives, WorkWave is also offering marketing agency services to its customers, which provide access to marketing experts and industry insight that will enable these customers to adopt industry-leading marketing strategies, facilitating growth and ensuring business success.
WorkWave Agency currently supports over 100 WorkWave PestPac customers, with a focus on building clients’ web presence and website authority both in their local areas, and also with search engines. WorkWave Agency has facilitated significant growth in terms of traffic/leads for its current customers.
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