Fujitsu, a leading Japanese information and communication technology company, shifted their annual in-person event, Fujitsu Forum, to an international virtual summit called Fujitsu ActivateNow using ON24.The company is leveraging the ON24 Digital Experience Platform to power their digital strategy, reaching and engaging more than 100,000 customers, partners, and experts across North America, Europe, and Asia-Pacific. Fujitsu is now standardizing on ON24 as its data-rich system of engagement to connect with prospects and customers globally, as well as train internal employees.
Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers Looking to Optimize Advertising Campaigns
Fujitsu is using the ON24 Digital Experience Platform to power their digital strategy across North America, Europe, & Asia-Pacific. The company is now standardizing on ON24’s data-rich system of engagement to connect with prospects & customers globally.
“ON24 gave us the international scale and customization we needed to go beyond simple video streaming and deliver compelling, interactive digital experiences,” said Kenjiro Narikawa, global marketing leader at Fujitsu. “With valuable audience data and insights, we can strengthen our marketing and sales strategies to build better relationships with customers and prospects.”
Fujitsu uses ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target to engage with audiences around the world. Simu-live and on-demand engagement deliver the right experience to the right audience at the right time regardless of time zones, helping Fujitsu maintain a consistent brand experience globally while personalizing local content for each region.
Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square
Audience engagement data during Q&As and group chats allows Fujitsu to track customer and prospect activity, feedback, and interests. Audiences can book a meeting, request pricing, and ask for a demo, helping Fujitsu understand customer buying readiness. This valuable audience data enables the company to better personalize the customer experience and accelerate their journey.
“Technology leaders like Fujitsu are redefining customer engagement in a digital-first world,” said Steve Daheb, CMO at ON24. “Fujitsu is delivering compelling digital experiences using ON24 that are deepening engagement and unlocking valuable audience insights to converting more prospects into buyers.”
The ON24 Digital Experience Platform includes ON24 Webcast Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, first-person data, and AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.
