Account-based marketing solutions provider awarded for helping global manufacturers and life sciences companies accelerate their shift to digital selling
Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces it has been named an Organization of the Year in the 2021 Sales and Marketing Technology Awards, presented by the Business Intelligence Group. The annual program—also known as The Sammys—honors organizations and products that solve challenges companies face connecting and collaborating with prospects and customers. Jabmo was awarded for helping clients around the world leverage omnichannel ABM to drive engagement, accelerate revenue growth, and grow long-term relationships with key accounts.
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Established in Paris in 2014, Jabmo has grown to support global digital B2B marketing programs for more than 70 of the largest manufacturing and life sciences companies in the world. Notably, Jabmo provides the only comprehensive solution for omnichannel ABM. At its core, it is an Account Data Platform (ADP) with IP-sensing technology, which powers personalized and relevant account-based IP display advertising, retargeting, website personalization, analytics and sales enablement. B2B marketers can thereby target, track and engage entire buying groups within key accounts, early and throughout the buying cycle. The Jabmo team also offers a range of managed services to ensure client success.
Nick Heys, CEO and Founder of Jabmo, said, “Thank you to the Business Intelligence Group for this honor. B2B sales & marketing has evolved more in the past two years than ever before, and we’re dedicated to helping our clients embrace this new era of digital buying and selling. Thanks to our depth of experience in the manufacturing and life sciences industries, we have the know-how to help companies not only make the shift to digital, but also apply best practices from the get-go.”
This year, Jabmo has introduced several key platform features and offerings:
- New integrations with complementary advertising platforms, such as its recently announced integration with LinkedIn Marketing Solutions.
- The ROI Analysis Toolset that helps B2B marketers measure the return on investment of ABM campaigns through test & control groups.
- The PowerPak Agency ABM Solution for account-based IP advertising, which provides B2B agencies with a superior, privacy-compliant alternative to third-party cookie-based advertising.
“We are proud to reward and recognize Jabmo for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”
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