Informa Helps Companies Scale Digital Engagement, Generate Demand With ON24

Informa, a leading international intelligence, events, and scholarly research group, is using ON24 (NYSE: ONTF) digital experiences to help businesses succeed in the digital-first era. Informa Engage is the company’s digital marketing services division that produces webinars and digital experiences for businesses and brands across many industries. With the ON24 platform, Informa Engage delivered approximately 3,400 digital events last year, a 31% increase over the previous year, to help businesses strengthen relationships with their customers and drive revenue.

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@InformaEngage is helping businesses succeed in the digital-first era with ON24. The company delivered 3,400 #DigitalEvents to help businesses strengthen relationships with their customers and drive revenue. #DigitalMarketing #DigitalExperiences

“ON24 experiences have been key to helping companies connect with prospects and customers, capture more leads, and generate growth,” said Brian Reinholz, associate vice president of program management and digital events at Informa Engage.

Informa Engage has nearly 5,000 clients, manages 65,000 campaigns, and delivers thousands of digital events every year. As many companies have had to accelerate their digital marketing strategy in the past two years, ON24 digital experiences played a critical role for Informa Engage in keeping companies and their buyers connected:

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• In life sciences, Informa Engage used ON24 Webcast Elite to create “Digital Weeks,” an educational webinar series covering topics such as clinical trials, medical technology, and compliance monitoring and auditing for healthcare professionals.
• Informa teamed with food management and hospitality organizations to create “Restaurants Rise” during the shutdown, a content hub powered by ON24 Engagement Hub with dozens of live and on-demand resources for hospitality workers such as discussions with famous chefs and sessions on sanitation procedures, online ordering, and to-go food preparation.
• In the technology industry, Informa used ON24 Virtual Conference for the 2021 Dark Reading cyber security summit to create an immersive digital environment with custom branded auditoriums, expo halls, resource centers, product demos, networking lounges, and ON24 Breakouts for one-to-one discussions, group meetings, and peer-to-peer networking.

“Industries that have relied on face-to-face events are shifting to digital experiences with tremendous success,” said Shalini Mitha, vice president of product, solutions, and industries marketing at ON24. “Informa is bringing the power of digital engagement to many businesses using ON24 and helping companies find the best leads and increase revenue much more effectively.”

ON24 Webcast Elite, ON24 Engagement Hub, ON24 Virtual Conference, and ON24 Breakouts are part of the ON24 platform, which also includes ON24 Go Live, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies can deliver digital experiences that create deep engagement, capture first-person data, and provide AI-driven personalization, as well as seamlessly integrate audience insights with marketing automation, CRM, and collaboration systems.

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