Rapidly expanding FinTech Mitigram unveils new brand identity
New identity driven by Mitigram’s commitment to making trade finance seamless
Rebrand coincides with new SWIFT certification and launch of new solution MitiManager
Mitigram, the leading digital platform in global trade financing, releases a major update to its brand identity and positioning. The new identity highlights Mitigram’s bold commitment to making trade finance seamless for corporates and financial institutions alike.
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Milena Torciano, CEO Mitigram
“We built Mitigram to open up a closed market, and streamline and augment global trade. Our tremendous growth and global adoption calls for a new voice that speaks to Mitigram’s expanding ecosystem of disruptive and innovative solutions that are transforming the industry.
Our new brand identity and clear ‘seamless’ promise shows the world who we are and where we are going. Today’s trade finance systems aren’t fit for the digital age. Mitigram is. When trade is made seamless and technology is democratised, everyone benefits.”
Mitigram is one of Europe’s fastest growing FinTechs with over 200 global multinational corporations, large commodity traders and leading financial institutions registrations on its global platform.
Brand new solution MitiManager is a fully centralised end-to-end transaction ledger. It gives corporations of all sizes complete visibility and control over their entire trade transaction portfolios and end-to-end processes, and automates trade data capture and secure multibank communication via SWIFT and other APIs.
This disruptive new solution complements MitiSquare, the world’s largest marketplace for trade finance assets and MitiGateway, the grey-labelled mono-bank solution that allows fully digitalised client processes through data interpretation technology and power extension of pricing workflows.
Since its commercial launch in 2016, global platform Mitigram has enabled over $70bn in trade flows, facilitated trade in over 100 markets and covered risks on over 1000 financial institutions worldwide.
A major development for the keenly watched FinTech is its recent SWIFT certification.This makes Mitigram one of only 5 platforms in the world to support the full suite of SWIFT for Corporates messaging.
Marjon Wohlén, Chief Product Officer Mitigram
“At Mitigram, we are on a mission to remove friction from global trade financing, so everybusiness can trade freely. Through API-integrations, SWIFT’s L2BA connectivity and MT798 standards embedded in our Mitigram application, we now offer our clients access to anytrade bank on the planet.”
Mitigram is the only independent, multi-bank, multi-instrument, multi-format digital platformthat is fully channel agnostic. This makes Mitigram perfectly placed to deliver both the best possible access and execution in global trade financing. With this in mind, Mitigram aims tobe the No.1 preferred trade financing platform for corporations, financial institutions andcommodity traders by 2023.
Today’s new brand identity communicates this unrivalled capability and the company’s exciting future ambitions.
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