The first-of-its-kind guide introduces an 8-pillar GTM Operating System to help companies identify and map efficient growth opportunities.
Hushly, the B2B marketing platform for b2b buyer experience and conversions partners with go-to-market analyst firm GTM Partners, on the first data-driven Comprehensive Guide to Go-To-Market.
The report is the first of its kind and includes data and insights provided by G2.
“GTM is evolving at a rapid pace. There is increased confusion on which technologies offer relevant, unique value and where that technology fits into the GTM process. Hushly wants to ensure that we provide clarity and thought leadership for our customers,” says Geoff Rego, Co-Founder, and CEO of Hushly. “The Comprehensive Guide to GTM together with the 8-pillar GTM Operating System and GTM Technology Cloud provides just that.
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The Comprehensive Guide to Go-To-Market deep dives into:
● The current state of GTM
● The evolution of Marketing and Sales functions and their role in GTM
● A unifying definition for GTM and the roles and responsibilities of CEO, CMO, CROs, and more
● An 8-pillar GTM Operating System that helps companies approach GTM more holistically
● A use-case-based GTM Technology Cloud that helps organizations identify the right tech to support their GTM process
● Key trends that are driving the GTM Technology Landscape, in partnership with G2
“This evolution of GTM is creating a new world order in the B2B tech space,” says Sangram Vajre, co-founder and CEO of GTM Partners. “Companies aren’t looking for point product solutions or something that solves a single business problem. They are looking for use-case-driven technologies that can integrate into their overall GTM plays. We need technology innovators like Hushly to enable companies to build strong GTM teams to achieve efficient growth.”
In a move to educate the industry on go-to-market, the GTM guide is available for download free of charge. With this new partnership, Hushly is looking to provide further clarity for b2b sales and marketing executives about what it takes to organize and execute on a great go-to-market. Technology continues to disrupt but at the same time it can be a huge differentiator for scale and efficient growth.
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