Hatch, consumer software innovator founded by entrepreneurs from Valve and Picnik, today announced the official launch of their creative web development platform Hatch. With a focus on interactivity, animation, and physics functionality typically requiring programming expertise, Hatch was built to support tech-curious creators on the web.
“When an engineer wants a new interactive experience, they build it. But that power shouldn’t be limited to programmers alone”
Hatch cofounder Darrin Massena said, “A webpage has the creative potential of a painter’s palette and the constructive power to solve a problem. At Hatch, we are removing the technical barriers of coding, so anyone can use a webpage as a limitless creative medium. Anyone can build a new connected experience for themselves, their business, or their community.”
Hatch provides simple tools and a dedicated web space to make unique websites, games, evites, portfolios, digital art, interactive stories, messaging, maps, and creative experiments, regardless of technical expertise. Registered Hatch users can create and publish pages to share publicly or keep projects private for sharing with friends and family. As part of the creator community, users can also open-source their projects by making them “remixable,” allowing other users to duplicate and modify the content. Hatch offers free and paid versions of their publishing tools which include drag-and-drop kits, one-click interactive effects, responsive physics, dynamic gravity, and more.
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“When an engineer wants a new interactive experience, they build it. But that power shouldn’t be limited to programmers alone,” said Hatch cofounder Mike Harrington. “We built Hatch so any creator can carve out their own corner of the web without having to code it themselves. Unlike many no-code platforms, we don’t rely on grids or boxes so our creators can drag, drop, trigger, and animate text or visual elements however and wherever they want.”
After a successful exit with their photo editing startup Picnik, Harrington and Massena came together again in 2021 with a vision of democratizing software creation. Self-funded with a growing bootstrapped team, the cofounders dedicated their resources to building the infrastructure and functionality required to support a community of web creators at scale.
Massena continued, “Hatch’s journey is a reflection of our long term vision to democratize software for anyone to create interactive experiences on the web. We invite all creators to try the Hatch platform and see what they can make.”
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