FormAssembly, a leader in enterprise data collection, is kicking off the new year with its “New Year, New Us” initiative to celebrate the release of FormAssembly Workflow, the company’s biggest product transformation yet. Not only has the company transformed from a form-focused solution to a comprehensive data collection workflow builder, but the company has also introduced a new look with updated colors and a brand-new logo. These changes signify a new chapter in FormAssembly’s history for employees and customers alike.

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FormAssembly Workflow was first released in November 2021 in a company-wide effort to enter the new age of data collection and further its mission in helping customers become better stewards of the data they collect. Workflow is a visual, no-code process-building interface that allows users to easily combine FormAssembly forms, emails, integrations, and more into sequential data collection roadmaps. FormAssembly users on Enterprise and above plans now have access to this groundbreaking solution, as it boasts value drivers that are significant to organizations within FormAssembly’s enterprise customer profile. In addition to Workflow, FormAssembly has taken the “New Year, New Us” concept a step further by unveiling a new logo to signify its new and improved product.

“Heading into 2022, our vision was to better serve our customer through increased focus on data stewardship, security and compliance. With that in mind, we are proud to hit the ground running—New Year, New Us,” said Ashley McAlpin, Vice President of Marketing and Sales Development at FormAssembly. “This year, you will find that not only will our product continue to evolve to better serve our customers’ needs, but our brand image as well. We are excited for everything 2022 has in store!”

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To celebrate these major milestones, FormAssembly has plans to attend and speak at a variety of events this year such as HIMSS, B2B Marketing Expo, and Salesforce-centric gatherings. In addition, the FormAssembly team will host several anticipated workshops, panels, and webinars to help customers, partners, and prospects streamline their workflows in the new year. The company is also conducting a social media giveaway that grants participants the opportunity to win valuable items that influence productivity in their workday.

Moving forward, the platform is more equipped than ever to improve essential business processes as it has always done through its powerful integrations, sophisticated security and compliance standards, and user-friendly interface.

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