Fobi selected by the world’s leading event and experience marketing agency GPJ to utilize their Wallet pass solution as part of a complete event management solution for their global client INEOS’ new vehicle launch, which will deliver revenue this quarter and recurring revenue moving forward.
FOBI AI Inc., a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement is pleased to announce it has been selected by GPJ, the world’s leading event & experience marketing agency, to utilize its Wallet pass solution to develop a custom event management system including ticketing and booking functionality, for INEOS, one of GPJ’s global enterprise clients.
GPJ GLOBAL ENTERPRISE CLIENTS INCLUDE 40 IN FORTUNE 500. INEOS GENERATES $61 BILLION IN ANNUAL REVENUE.
GPJ employs over 1,300 people through a global office network that delivers integrated experiential programs via digital, mobile and physical brand activations. Their clients include AT&T, American Express, BMW, Chrysler, Facebook, Google, Mercedes-Benz, Pepsi, P&G and many more global power brands.
INEOS is a GPJ client employing over 26,000 people across 29 countries and generating $61 billion in annual revenue. INEOS is making an impact across a range of elite sports including Formula One, cycling, sailing, football, and running and becoming increasingly known to consumers with the launch of the INEOS Grenadier 4×4, which is powered by BMW.
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FOBI EVENT MANAGEMENT SYSTEM (EMS) FOR INEOS WENT LIVE JULY 18TH TO SUPPORT GLOBAL PROMOTION OF NEW 4X4. GPJ EXPECT FURTHER FOBI CUSTOM SOLUTIONS FOR CLIENTS
The INEOS Grenadier 4×4 is being promoted via a roadshow event across multiple countries and locations. INEOS is transporting prototypes of the vehicle to several locations within each region and required a solution to allow users to book test drives of the new 4×4.
Fobi’s new Event Management Solution (EMS) is a sophisticated, end-to-end resource for booking and ticketing developed using the Fobi Wallet pass, SimplyBook’s calendaring system and a client branded booking webpage which was custom built by Fobi. Fobi EMS allows INEOS to engage with their guests using a solution that manages resources, digitizes ticketing, and automates bookings and event-based notifications.
GPJ Creative Technologist, Zara Kerwood stated “Fobi has been instrumental in making this experience successful for INEOS with their Wallet pass solution that can be used to create a new and more efficient communication and ticketing tool that leverages the mobile wallet. We are excited to see the results and to work with FOBI on custom solutions for our other clients.”
Fobi CEO Rob Anson stated “We are experiencing great success with revenue generating deals working directly with agencies like GPJ. We are excited to be selected to build a custom solution for a top client such as INEOS that helps pave the way for better user experiences and assists enterprise clients in building end-to-end customer experience platforms. We are very confident in this project and are looking forward to working with GPJ on similar projects in the future.”
The expected success of this project and continued relationship with GPJ will open the door for FOBI to work with some of GPJ’s extensive client list including Fortune 500 companies such as Nissan, Jeep, Adobe, Samsung, Salesforce and others.
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PROJECT MARKS FOBI’S CONTINUED TRANSITION TO PAID DEALS, WITH A CONTRIBUTION TO REVENUE THIS QUARTER & MOVING FORWARD
This deal will deliver solid revenue for Fobi this quarter, as well as monthly recurring revenue thanks to the fees for the Wallet pass licenses. This model will be easily repeatable with other GPJ client event related projects. As a result of our latest integrated booking product, we anticipate significant additional revenue generating contracts to be announced in the coming months.
GPJ RELATIONSHIP PART OF FOBI’S STRATEGY TO TARGET LARGE GLOBAL AGENCIES THAT PRESENT FOBI SOLUTIONS TO THEIR ENTERPRISE CLIENTS
Fobi’s unique EMS also enables a new marketing and engagement channel for businesses to increase lead generation and generate revenue. The solution enables businesses to utilize the Wallet pass to push notifications and engagements that enable a smoother customer experience and better customer acquisition.
