Flywheel Digital Dashboard Features Proprietary Model on Customer Long-term Value
Flywheel Digital, a leading digital commerce company for enterprise brands, announced today the release of a feature co-developed with Amazon Ads that helps brands develop insights about Customer Long Term Value (CLTV) utilizing insights from Amazon Marketing Cloud (AMC).
Measuring CLTV long sought after for brands selling on large retailers, had been technically difficult. Flywheel Digital recognized the capability of AMC in enabling advanced use cases and collaborated with solution architects and data scientists at Amazon Ads to build a systematic CLTV solution using AMC.
The result of this collaboration is new functionality through the Flywheel Digital dashboard. This solution utilizes custom queries and the proprietary model Flywheel Digital built on AMC, allowing brands to dive into CLTV for their portfolio. Brands can do this at a quick glance, rather than building complex SQL queries and performing manual analyses with the raw datasets. They can now quantify the insights unique to them including locating the highest-performing products. This also allows brands to look over a wider horizon and determine high-value audience segments that can be reached in a privacy-safe manner via AMC Audiences. This advancement allows brands to drive custom longer-term insights and then create custom segmentation of audiences to scale their business.
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“Amazon Marketing Cloud helps give Flywheel clients more visibility into their audiences’ shopping patterns and their path to purchase than they were able to ever before,” said Patrick Miller, Co-Founder of Flywheel Digital. “This proprietary CLTV solution co-developed with Amazon Ads helps expand the brands’ understanding of their media strategies including sponsored ads uses, Amazon DSP investments, and product selection to maximize downstream sales. This in-depth strategic view will not be possible without utilizing the signals and flexibility allowed by AMC.”
Beyond CLTV, Flywheel Digital is continuing to provide advanced measurement for their clients through the use of metrics derived from Amazon Marketing Cloud. The company has developed proprietary customer cohort analyses, which allow brands and manufacturers to view the purchase patterns of their customers more holistically.
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